Panaderia Planning Documentation, part 2 
Today we continue reviewing the actual planning document prepared for this bakery in Peru. This piece provides important background information essential to the decision to proceed.
II. Social Economic Assessment – (This is an important element of planning for a BAM project. It gives the planners and potential investors the background of the area in which the business will be established. This is an important element in assessing the potential viability of the proposed business.)
The local church initiating this project is under the direction of Pastor Javier Martinez Rojas, who directs the mission in Otuzco and its two additional missions: El Alizar and Santa Cecilia in the District of Usquil, Province of Otuzco, Peru. He and a team carried out this assessment study about the social economics of the church in the context of the City of Otuzco. Through that study the following results were obtained:
2.1.Population, Otuzco is a city located 65 KM from the city of Trujillo, capital of the Libertad region of Peru, at an altitude of 2640 meters above sea level. The population is approximately 33,000 inhabitants. The majority of the population is young, with more female than male.
2.2.Social reality
This city has a strategic location for tourism, with many visitors both from this nation and foreigners. At the same time it is a key commercial point in this part of the province, already having a concentration of inhabitants from the districts of Uzquil, Huaranchal, Coina and others in order to exchange commercial specialties on Sundays.
The occupations are dedicated basically to commercial and agriculture. 75% of the inhabitants profess to follow the Catholic religion. Issues of religious questions are fluid, permitting consumption of local products.
2.3.Economic reality
The economic level of people here is between the middle and lower levels. That is why it is necessary to create work opportunities that permit us to help the local homes/families.
Next time we will provide additional components of the document, continuing to reveal important parts of the plan and process.
Blessings,
Larry
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